In 2011, 52% of buyers used social media during the homebuying process. What percentage of buyers used social media in 2014?


77% of home buyers used social media in their home search, up from 52 percent who used it in 2011. Buyers said they primarily used social media to obtain buying tips and suggestions from friends, neighborhood information, and to view their agents’ Facebook pages. Did you turn to social media when buying your home? 

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